Brand Visibility: Analyzing Product Portfolio Visibility on Amazon
Brand Visibility is a Chrome extension developed by Whipdata that allows users to quickly analyze the visibility of their product portfolio on Amazon. With this extension, users can easily see their keyword rankings for all of their products in bulk on amazon.com.
The main feature of Brand Visibility is its ability to show users their brand and other brands' ASIN (Amazon Standard Identification Number) visibility on selected keywords in the Amazon marketplace. This information is crucial for businesses to understand where they stand with their products and how they compare to their competitors, both organically and with sponsored ads.
In addition to analyzing visibility, Brand Visibility also offers the ability to approach product research and discover opportunities. Users can analyze product placement distribution among brands and explore advertising opportunities. The extension provides metrics such as the number of ASINs appearing in the first 5 pages, the proportion between organic and sponsored products, and keyword rankings for each ASIN.
One of the key advantages of Brand Visibility is its competitor analysis capabilities. Users can identify their competitors, analyze the types of products they have, and determine who is being more aggressive with sponsored ads. The extension also helps users identify dominant brands and assess their own visibility on specific keywords.
Furthermore, Brand Visibility can inspire users and provide insights for product differentiation and new product ideas. By seeing the brands and types of products that appear in the first 5 pages on Amazon, users can gain actionable insights and turn them into their advantage.
With Brand Visibility, businesses can gain a comprehensive understanding of their product portfolio visibility on Amazon and make data-driven decisions to improve their brand's performance.
